The Truth About Recurring Profit

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Haley Burkhead swears by it—but is it right for you?

Note: I include affiliate links in this case study, but only to products or services I actually recommend. They are clearly disclosed as like this: [affiliate link]. If you click them and then purchase a product through that link I may receive a "thank you" gift at no extra cost to you.

Recurring Profit (RP) is different from “recurring profit.” The first is a program created by Haley Burkhead and the team at HBHQ. The second is a generic term for a powerful revenue generator.

This case study is the story of how adding recurring profit to our business model has laid a strong foundation for us to grow and scale. After testing it out myself I now believe every entrepreneur needs to consider how an offer with recurring payments would help them achieve their revenue goals.

I wish I could recommend Recurring Profit as whole-heartedly.

The sales page promises that the program will create consistent $10K months with a course or membership site without relying on live launches, Facebook ads, and a big, warm audience.

Unfortunately, Recurring Profit simply doesn’t deliver.

It did however open my eyes to the power that recurring profit brings into our business. Keep reading if you want to learn from my experience and find a better path to recurring profit than Recurring Profit.

TL;DR:
Recurring profit delivers. Recurring Profit does not.

  1. Haley’s coaching is valuable—easily worth a 5-figure price tag.
  2. Failing to meet goals in Beta is a red flag (even if your RP coach tells you it’s not).
  3. One of the most valuable lessons RP taught me is “data over drama”
  4. A big, warm audience is necessary in order to reach consistent $10k months.
  5. The Recurring Profit program simply doesn’t deliver on its “no ads” promise (but I found something that does).
  6. The RP method is valuable, but it’s (probably) not worth the price.

 

1. Haley’s coaching is valuable—easily worth a 5-figure price tag.

I wrote up a whole case study on just the first month that we spent in the Recurring Profit program detailing why we decided to invest time and money into it. I’ll excerpt that, edited to be more concise, here:

Autumn 2019: We were barely making ends meet and we didn’t have the time or energy to hustle harder to change that. Still, both Paul and I were committed to making this whole work-from-home thing work and neither of us wanted to have to find a day job.

Both of us felt like it was time to invest in leveling up. The trouble was, we didn’t have any extra money hanging around to let us do that.

I had been wanting to learn more from Haley Burkhead for months so when I heard about the opportunity to join Recurring Profit before a price increase I decided to apply. While I knew we probably couldn’t afford the program, I hoped to at least get some direction from the free 10K-Action-Plan call.

On Halloween I hopped on the call with Destiny. I told her about this membership idea Paul and I had come up with on our last Seventh Week Sabbatical—a $29/month product. It was too much for me to imagine making $10K/month with such a tiny offer, so Destiny ran the numbers that would make it possible to hit $5K/month. She showed me exactly what it would take to make that happen in the next 90 days.

Seeing it all laid out made me see how doable it could be.

I knew that if the Recurring Profit program came through on what it promised, it could help us achieve this and more. But there was a problem… We still didn’t have the money to invest up front. I figured we would have to pass on this opportunity.

That said, I knew we would need the guidance of the program to achieve this kind of growth. This was not something I could DIY.

Paul and I decided to go for it.

I hit the ground running the following Sunday. I had to, otherwise we would be losing money we couldn’t afford to lose. It was great motivation, honestly. I couldn’t overthink anything—I didn’t have the time to spare. I went through the lessons, submitted homework, and attended coaching calls with Haley. Her energy and encouragement to be okay with being scrappy was exactly what I needed.

By the end of the week I had 5 people join our Beta program as Founding Members, paying for their whole year up front. That meant we had already made more money than we had paid out for our first month in Recurring Profit. We were in the Black in less than 7 days. Over the weekend three more members joined.

I had no regrets. Could we afford to become members of Recurring Profit? Thankfully Paul recognized that that was the wrong question to ask.

The truth is we couldn’t afford not to invest in the Recurring Profit program.

I needed Haley’s high energy and intense focus on movement to propel me forward. Up to this point I had relied on slow-growth strategies. While that wasn’t wrong it did mean if there was a problem it would take a long time to surface. Following Haley’s methodology, especially in the very beginning, enabled me to quickly see what was working and what wasn’t.

Haley made me cry more than once on the coaching calls. It was hard, but I embraced it. I am so thankful for the way she pushed me to follow data trails and become a leader, not just a “boss.”

Her style is intense, so don’t join the program if you’re not up for that. She talks fast, asks questions that can press into uncomfortable areas, and doesn’t mince words.

I needed that kind of energy at the time that I joined Recurring Profit.

 

2. Failing to meet goals in Beta is a red flag (even if your RP coach tells you it’s not).

I knew from the start that a $29/mo offer wasn’t going to get us to $10k months quickly. Destiny and I had gone over this. I expected to use the $29/mo membership program to establish a low level of recurring revenue and then upsell members to other products once they were ready to “graduate.”

We used it to build a solid foundation. I learned how to create a webinar funnel—what Haley calls a “sales machine”—and made sure that all the parts were functioning well so that anyone could join at any time without me having to lift a finger.

Once we had our “sales machine” in place for this membership program the big question on my mind was whether I should focus my time and energy on getting more leads into the top of that marketing funnel or whether I should shift to building the next one.

Haley’s method teaches the former: go all-in on one offer. Period.

However, when I brought the question to Haley directly on a coaching call she took the time to guide me to make my own decision. Instead of blindly trusting a method, I looked at the data and decided to move on to a second program, this one over double the price point.

As I said before, Haley’s coaching is valuable. She isn’t just a teacher, and she doesn’t force her methodology. She does believe in her methodology and she does teach from experience, but when it comes to coaching calls she encourages leaders, she doesn’t preach to followers.

So we forged ahead.

I started designing our new program from the ground up. We had a pre-existing course that we wanted to integrate, and we ending up using it as a bonus while redesigning the core content entirely.

It was right as I was making this transition that Haley and Recurring Profit were going through their own transition. New coaches were introduced.

Instead of Haley’s coaching, I got Tiffany and Bree’s. They were the ones running the calls and they were the ones approving homework.

I never much cared for Bree’s advice. It didn’t sit well with me, especially when I weighed it against the methodology that is core to the Recurring Profit program. I thought perhaps she was doing the same thing Haley had done for me—helping RP students to see where they should make data-based decisions that went a little against “the program.” In retrospect though, there wasn’t a lot of data backing up those decisions.

In fact, months later when it became clear that this second “sales machine” I was building wasn’t working Bree ended up admitting that she had made a big mistake when I was at a critical point in the program. Everything, and I mean everything, hung on this piece of homework that she had influenced and officially approved. The webinar, the program itself, the promotion and marketing…everything.

When my Beta launch brought in a big fat $0 I hopped on a coaching call with Tiffany and asked if I should keep going or revise things and do another Beta launch.

She said to forge ahead. She cautioned me against re-thinking and overthinking and doubting myself. She pointed out that Bree had approved my homework after we refined and edited it to be the best it could be.

Except that wasn’t true. What we had created wasn’t the best it could be. Bree explicitly admitted that later.

I would expect this sort of thing in a self-guided program. It makes sense that I would make mistakes and have to go back and completely revisit certain steps of the process.

But this isn’t a self-guided program.

I paid thousands of dollars to skip the messy trial-and-error of slogging through these processes alone. The Recurring Profit program promises trained coaches and requires that certain homework be approved before a member is able to move on. This kind of mistake simply shouldn’t happen.

The Beta launch to zero was a red flag. The coaches should have recognized that. And I should have trusted my gut when I felt like a failed Beta launch was a symptom of a deeper problem, because it was.

Still, that original sales machine I had built was running. It was a serious encouragement when multiple recurring payments came through each month while I focused on other things, even if taken together they didn’t even tally up to $1k, let alone $10k.

We just needed more leads, right? Cold, free leads specifically, like the Recurring Profit program promises.

3. One of the most valuable lessons RP taught me is “data over drama”

I learned this lesson less from the curriculum and more from seeing what happens when drama overshadows data.

At this point in my journey to recurring profit I had two sales machines built, one for each of the programs we had created from the ground up in Recurring Profit. Everyone agreed that the next step was to pour leads into the funnel.

At the time Recurring Profit had a quiz that was supposed to reveal the best lead-generation method for my unique strengths, preferences, and needs. Destiny mentioned this quiz tool repeatedly on the sales call so I was excited to finally dive into it.

It was sorely disappointing.

The quiz felt like a gimmick. It was simplistic. It didn’t provide any new data, nor did it take many data points into consideration. I knew the answer the quiz would spit out before I was halfway through it.

This wouldn’t have been a big deal except for how it was hyped, so I moved past the disappointment quickly.

The answer the quiz gave me was JV Partner launches.

Now, first of all, the Recurring Profit sales page promises to get us to $10k months without live launches. Then the over-hyped quiz tells me that the way to get the leads I need is to …live launch.

Granted, this is a different sort of live launch. On top of that I was never too against live launches in the first place. But this is a case study and I promised to deliver the data on whether or not the Recurring Profit program delivers on its promises.

I’ll talk more about live launches in a moment. First I want to cover the “JV Partner” part.

With my sales machine in place I could focus all my attention on getting new leads into it. The fastest, cheapest way is by tapping other people’s audiences.

But…how?

Why would someone who worked hard to build their audience turn it over to little old me?

I needed to go through some big mindset shifts on this front. Thankfully I was back to coaching calls with Haley because the new coaches hadn’t yet been granted full permission to coach at the higher levels. They approved homework in the first few phases and once a student had their sales machine built they moved on to “Funnel Growth” calls with Haley.

I’m thankful.

I will say it again and again, Haley’s coaching is worth paying for. She got me to cry through my internal drama and get back to the data so I could move forward. I grew quickly and it showed.

My first attempts at reaching out to potential partners fizzled. The attitude I brought to the conversation wasn’t great and my motivations were misplaced. Haley helped me see that.

Haley's coaching made a big difference. Soon I had a handful of people willing to promote my program to their audience.

I put over 300 people through our sales machine in about a week.

Not a single person converted to a paying customer.

Remember how I said that the results of the Beta launch were a red flag? Yeah, this was where it was confirmed.

Haley went back through my data and helped me find some of the holes that needed patched—holes that the other coaches had let slip. This was when Bree publicly admitted she shouldn’t have approved that homework and this is where I began to stop trusting her advice at all.

But then I caught myself.

Was I just being dramatic and emotional? Ultimately my success was in my hands. I had all the data, I could redo the homework better myself. So I did.

I dug back into the data to try to figure out where I went wrong …and a fair bit of it pointed to Bree’s advice.

I decided to focus on asking the other coaches for their perspectives (By this time Ellen had come on as a third coach) and getting as much from Haley as I could manage. The trouble was, Bree kept answering my questions quickly and the other coaches would assume I had been helped or not want to contradict her.

I tried tagging the others for specific questions, but Bree jumped in again. I wasn’t getting the help I needed.

So I went to the newly-hired Community Manager and asked for help. She gave me a scripted answer that didn’t address my real problem. So I took matters into my own hands and asked Bree to let the others give me advice. I did so in a quiet, subtle way so that it wouldn’t seed doubt in the minds of other students. After all, it could be that I simply don’t jive with her. Maybe she is a good coach. I wanted to believe that—in fact, during this time I recommended her to speak on one of her favorite topics at a virtual summit that someone I knew was hosting.

I gave her the benefit of the doubt.

She did not return the favor.

She immediately got me thrown out of the group and uninvited from all coaching calls. There is a clause in the agreement I signed when I joined RP that basically allows the HBHQ team to remove anyone from the program at their discretion, in particular if that person makes someone else feel uncomfortable.

I offended Bree and instead of saying anything to me about it she went straight to the Community Manager who sent a strongly-worded letter informing me that I had already been removed.

So much for data over drama!

One of the things that really threw me off about this whole situation was that when I joined RP it was a different Community Manager who onboarded me, addressed my questions at the start, and was active in the Facebook group. She became a friend of mine and we have stayed connected to this day.

So why did I email the new gal when I had a problem? Because my friend was no longer the Community Manager. I don’t know all the details of why, but I do know that the same week I was removed from RP my friend was abruptly let go.

Without warning, Haley Burkhead and her team fired someone who had been a favorite among RP students — the same week they removed at least one paying member of the program, me.

The internal structure of the HBHQ team does not seem stable. Seeing it from inside the program, decisions do not appear to be based on their mantra of “data over drama.” Even after a year, I have little sense of what the social hierarchy is or the competency of any individual, let alone the team a whole. That’s not “growth” that’s unreliability.

 

4. A big, warm audience is necessary in order to reach consistent $10k months.

I had signed up for RP primarily for the coaching, but now all I had access to was the core method, housed in Kajabi [affiliate link] like a course.

Back to ground zero, I finalized the revisions on my own, re-recorded the webinar, and built a new sales machine. During the test phase the funnel did convert so I returned my focus to putting leads through the funnel.

The first goal in Phase 5, the scaling phase, is to put 100 new leads through the funnel. The suggested means is a 48-hour push on social media—in other words, tapping your existing audience… again.

For those of us who don’t have a large audience and/or have already tapped our existing audience, this suggestion is completely unhelpful. I went ahead and did the two-day push to disappointing but not unexpected results. Then I moved on to finding JV Partners again.

No matter where I looked in the Recurring Profit program, effectively establishing a relationship with potential partners always begins with inviting them to guest on your podcast.

So I started a podcast.

It honestly felt a little disingenuous, after all, the production quality was low and I had almost no listeners. But it did work. No one ever asked how many downloads I had or anything like that. The premise of our show was unique and intriguing so people said yes.

The idea was to use that as an opening to set up a partner launch.

I didn’t have a big, warm audience, but I finally had hope of reaching one. It was hard to do it without the support of a community or coach, though. And it was slow.

One guest that I invited to our podcast was Krista Miller, creator of Summit in a Box [affiliate link].

I’d had my eye on her product since I had heard of it months earlier knowing that someday our company Civilized Animal Productions would want to run a summit. I figured that would be months or years in our future, though, when we had the time and money to invest in such a big project.

In preparation for our podcast recording I finally watched her webinar [affiliate link]—one she had also created using the Recurring Profit method.

Krista is one of RP’s success stories. When she joined the program she already had an established podcast and a warm audience to go with it. She quickly hit and surpassed $10k months with her new sales machine.

Suffice it to say, her webinar worked on me and we decided to take a break from feeding leads into our sales machine and did a passion project: we put together a summit for an all-new audience using Summit in a Box [affiliate link].

Why a new audience? Because we saw a need that we could meet and we couldn’t ignore it. The 2020-2021 school year was starting and parents were in a panic because it wasn’t clear whether schools would actually open. Nobody wanted their kids to fall behind! I knew that if I could pull some key people together we could help these families thrive no matter what this crazy year might hold.

In just five weeks using Krista’s Summit in a Box I pulled together a small but mighty group of speakers including two sponsors to put on a 3-day summit. Each speaker was an affiliate and so I was able to draw from what I had learned about JV Partner launches to empower the speakers to promote the event to their audience.

We had 900 attendees register.

Before the event we didn’t have any audience to speak of in this niche, but using a summit we built an email list of nearly a thousand five weeks after having the idea.

This was what I was looking for. Summit in a Box provided me with everything I needed to actually bring in cold, free leads. I realized that if I could come up with a solid virtual event topic targeting the kinds of people who need the program we built using RP, I could do one big JV Partner launch in the form of a summit. We started laying plans to do just that.

The bottom line is that in order to reach $10k of recurring profit every month you do need a big, warm audience.

JV Partner launches are the ticket to warming up cold leads quickly, because you are able to build on the trust the audience has in your partner and his or her recommendations.

The problem is, unless you have a big audience yourself it can be hard to get access to Partners with big audiences. Sure, James Wedmore and Brandon Lucero can do JV Partnerships for each other regularly, but why would they invite me to join them?

Because I have built a relationship with each of them—well, I haven’t built it yet, but that's the point. Until I do take the time and put in the genuine effort to do so, I can’t expect them to trust me with their hard-earned audience.

But you know what? Brandon Lucero spoke at our last virtual summit. James Wedmore expressed interest in speaking at our next one.

Why? Because they are always looking for ways to spread value. This is why every time I asked the Recurring Profit coaches how to start building a relationship with potential JV Partners they pointed to podcast interviews. Thought leaders who have built big audiences are often excited to share their story in a simple interview.

The catch is then continuing to build the relationship so that it can turn into a full-blown JV Partner launch.

I found the relationship-juggling overwhelming—until I realized I could “batch” the conversations by focusing them all on a single JV Partner event: a virtual summit.

Don’t get me wrong. I am not suggesting automating the relationship building. Quite the contrary!

I found that by focusing on a single point on the calendar it was easier to maintain genuine conversations. It was a lot simpler to have a couple of weeks focused on “invitation to speak” kinds of conversations followed by a few weeks of making interviews happen and collecting pre-recorded presentations versus trying to remember what stage of the conversation I was in with any one person.

I didn’t have to keep track of whether I had set a deadline for so-and-so because the deadline was set for everyone before any of them were even invited! This freed me up to focus on building genuine relationships because the logistical distractions were taken care of.

Long story short, I am now completely sold on the idea of using virtual summits to reach a big audience, warm them up quickly, and give them the opportunity to join a paid program.

This is the way to add recurring revenue without a pre-existing big, warm audience or paid ads. Which brings me to the next part of the story…

 

5. The Recurring Profit program simply doesn’t come through on its “no ads” promise (but I found something that does)

After using some partner launches to scale to a certain point, the Recurring Profit program recommends continuing to expand using something that the sales page explicitly promises you will not need to utilize: paid advertising.

Granted, this comes into play after you have theoretically already used the other “phases” of the program to reach a certain revenue point and therefore theoretically have the money to invest in an ad strategy. However, the fact that ads are the next logical step does not negate the fact that the sales page explicitly promises a method that doesn’t rely on Facebook ads.

It is also worth noting that the sales page promises that with RP you won’t have to rely on Facebook ads. You could argue that including a section on Facebook ads is acceptable because it appears alongside information about utilizing ads on other platforms including Pinterest, for example, and therefore RP students don’t have to rely on Facebook ads.

But that’s arguing over semantics.

When an entrepreneur is bombarded from every angle with people trying to sell them the next best Facebook ad strategy a promise of a program without such a strategy is refreshing. And it is as jarring as it was refreshing when that entrepreneur runs into a whole section based on running ads halfway through the program.

One of the reason I joined Recurring Profit is because most paid advertising goes against our brand’s values. Our reason for not using ads goes beyond simply having the cash to inject into that strategy which seems to be the assumption of Haley and HBHQ.

I don’t appreciate purchasing a high-ticket program that promises to avoid a certain strategy and then encourages me to implement that strategy later.

In so many entrepreneurial circles paid advertising, usually on Facebook, is seen as a silver bullet or holy grail—the way to maximize your reach and therefore impact more people and make more money.

But there’s a big problem with looking at ads as the end-all be-all:

Ads only really work if you have a sales funnel and a solid base audience that has proven that your sales funnel actually converts.

Note that I use “sales funnel” here as a broad term meaning any sort of process of moving a person from hearing about you for the first time to becoming a paying customer or client.

Sure, once your proven sales funnel is in place ads can be a great way to pour a bunch of strangers into the top of that funnel and convert a certain percentage of them into customers. But ads are far from being the only way.

Once you have a proven sales funnel in place there are all kinds of ways to get the attention of potential customers. Many of these methods are not just an alternative to ads, but are far superior to them!

You don’t have to take my word for it either. In 2003—almost two decades ago—Seth Godin wrote a whole book about how traditional advertising is far from being the best way to find customers. It may be the familiar, comfortable, supposedly-reliable way to spread the word about what you have to offer, but that doesn’t make it good. Godin’s whole point was that familiar and comfortable = boring, like a brown cow in a pasture full of brown cows. No one notices. It’s tuned out like background noise.

Recurring Profit presents ads as an obvious next step, not simply one option among many, but then doesn't make a convincing case.

The lessons surrounding ads freely admit that the conversion rate from advertising will be lower than from other sources. It’s just the way cold ad traffic works. People are “cold” because they’ve never heard of you and have no reason to trust you.

Sure, students of RP who have gotten to this point typically have higher than average conversion rates. The problem is, those conversion rates are still going to be low compared to your other traffic sources.

So my question is, why emphasize a strategy that has low conversion rates and your sales page explicitly promised would be unnecessary?

Ads are not the only way to increase your monthly revenue.

In the previous section of this case study I detailed a method that works a whole lot better than advertising—summits. There are also content marketing strategies like YouTube videos, organic social media posting, and podcasting. These may be “slower” than ads, but they have a much longer shelf life. Studying SEO is going to find you much better leads than a flash-in-the-pan ad. That helpful video will have far more viewers in the long run than any ad will. And these options are free!

You don’t need ads. You need to do more of what’s already working for you.

Take our student Eric for example. He doubled his monthly revenue as soon as he used our Story Templates to rewrite his welcome email sequence—because he already had an audience and a system for bringing in new subscribers. He didn’t need a new way to bring in leads, he simply needed to optimize the systems and processes he already had in place.

Whether your chosen strategy is ads or some kind of organic marketing, you need a solid sales funnel in order to make it work. If your sales funnel doesn’t convert a good percentage of leads into paying customers it doesn’t matter how many leads you pour into the top.

On the other hand, if you have a high-converting sales funnel you don’t have to pour nearly as many leads into the top in order to reach your revenue goals.

The key isn’t ads vs organic. The key is a great sales funnel.

This is what the Recurring Profit program does well, or at least it’s what Haley does well. (See earlier sections of this case study for thoughts on the other coaches…) She calls it a Sales Machine and this funnel is what the first phases of the program teach you how to build. Once you have this Sales Machine and prove that it’s working, you can use any method you like to pour leads into the top.

 

6. The RP method is valuable, but the program is (probably) not worth the price.

The big question remains: Is the Recurring Profit program right for you?

According to the Recurring Profit sales page:

The Recurring Profit method will work for you and your program if…

You want to follow the recurring profit method to build an evergreen funnel so that you can stop relying on live launch revenue.

This is the heart of the method. Inside of the program Haley calls this evergreen funnel the Sales Machine, and it’s true, the foundation for adding recurring profit to your business is an evergreen sales funnel that doesn’t leak. The RP program does deliver on this promise. Mostly.

You are open and receptive to new ways of thinking about your business that eliminate fear-based decision making and paralyzing thoughts that delay success.

This is also absolutely necessary if you want to grow and scale your business using recurring profit—or want to grow in any other way! Do be careful that you aren’t so open-minded that your brains fall out though. The coaches inside the program are not all-knowing; you are still responsible for making the right decisions for you and your business.

You can commit at least 5 hours a week to this program for the first 12 weeks.

I spent way more than 5 hours a week implementing the program for those first 12 weeks, but I also hit the first few milestones sooner than the average student. 5 hours a week is accurate if you follow the method exactly as laid out.

You are excited to implement a system that gets fast and scalable results.

Here’s where the sales page over-promises. If you go back to the first section of this case study you’ll see that I absolutely got fast results in the beginning, but unless you have a big, warm audience the system is not scalable, especially not quickly.

Your goal is to scale your course or membership site with an evergreen funnel not to scale your service for more clients.

This is paramount. This method is not only designed to scale your course or membership site, it’s designed to completely replace your services. In fact, it’s key to note that the RP method only really works for scaling a single course OR membership site. Not two. Not a product suite. One program and one program only. If you’re not ready or willing to go all-in on one offer, Recurring Profit is not for you.

You want to stop relying on Facebook ads, live launches, fancy tech and a warm audience for consistent income.

Let's take these one at a time:

  • If you’re relying on Facebook ads and they’re working for you, even the RP method tells you to keep running them.
  • If live launches are working, a few tweaks can turn that into an evergreen funnel and optimize your process for scaling. Even then, you’re still going to have to hold lots of live webinars if you follow the RP method.
  • There’s no need to upgrade to fancy tech, but if you already have it there’s also no need to rebuild with “simpler” tech. Either way, you’re probably going to need to learn at least one new tool in order to implement the RP method.
  • A warm audience is always superior to a cold one—which is why even the RP method teaches you to use someone else’s warm audience to scale through affiliate/JV partner launches.

Perhaps the problem here is simply poor word choice. If you have any of these things there’s no need to stop relying on them unless they really aren’t working.

If ads, live launches, fancy tech, and tapping a warm audience are working and you just don’t like them, Recurring Profit doesn’t actually offer a strong alternative. The method still encourages the use of ads at a certain phase, utilizes live affiliate/JV partner webinars, requires a decent amount of tech to pull off those webinars and build the sales funnel, and requires a decent-sized warm audience for testing the sales funnel in the first place.

Therefore, if these things are working for you to a certain degree and you enjoy them but you know that a few tweaks are all you need to get you to your recurring revenue goals, then the Recurring Profit method will work great!

The question is, are a few tweaks worth paying thousands of dollars for?

On the other hand, if you are more of a beginner and want to build from the ground up, the Recurring Profit program covers the whole process from idea to scaling past $10k months—so long as you have enough of an existing audience to use as a testing ground.

Many of the people who are attracted to RP are somewhere between these two extremes. People like me.

I came to the program with an existing course that delivered good results to the students who actually went through it, but wasn’t selling well. I had a few hundred people on my email list and needed to reach more. I was tired of client work and was more than ready to go all-in on selling a digital product instead of a service.

The Recurring Profit program opened my eyes to the world of affiliate relationships and JV partnerships. It helped me to see how simple an effective sales funnel can be. And the mindset coaching I received from Haley before the other coaches took over was life-changing.

Was it worth the cost though?

No.

This case study has been in-depth but it hasn’t even covered everything I could say. Here are a few things I wanted to mention but don’t have room to detail:

  • Ashley and I were not the only ones to be removed abruptly.
  • Conflict is shut out, not worked through, especially when it might hurt the feelings of a member of the team or questions the quality of the program.
  • The way that the Recurring Profit method is taught is constantly changing. One might cite improvement and growth, but a high-ticket product should have more polish.
  • The steady changes sometimes made it difficult to find what I was looking for when I wanted to review or find a certain download.
  • After a year of paying for the program in monthly installments, I was charged for a 13th month, but I couldn’t access the program. That is, my removal from the program was automatic, but shutting off my payments wasn’t.
  • When we called the customer service number on the invoice we got Haley’s personal cell phone. She knew nothing about what was going on. Apparently the invoice was outdated.

The bottom line based on my personal experience is that this program is far from being as polished as is reasonable to expect based on the price tag—from course layout and coaching to invoicing and automations.

One year after joining the Recurring Profit program we do have recurring revenue. ~$400 is a far cry from $10k though.

I bought into RP because I was promised a way to access cold, free leads and a method to convert them at rates above industry standard. RP didn’t deliver on that promise. Thankfully a fellow student of RP introduced me to virtual summits [affiliate link] which do provide cold, free leads and a great way to warm them up. I am looking forward to utilizing summits more in 2021 and beyond.

I am also thankful for what I did learn in RP. I grew a lot thanks to things that happened and people I met while I was a student.

Ultimately though, I can no longer recommend the program unreservedly.

If you are considering enrolling in Recurring Profit, examine which promises you are drawn to and whether you think you can rely on the method and coaches to deliver on them. Consider whether it’s worth the investment of thousands of dollars, and then if you do decide to join, go all in!

Whether you lean on a program like RP, get one-on-one coaching, or simply double-down on what’s already working for you, success is in your hands. You are an entrepreneur because you are an overcomer. No matter which path you choose, you will fall down and face failure. You will feel the crushing weight of dramatic emotions and have to face hard data.

And you will rise above all of that, because you are committed to your success.